We began with a deep dive into her vision: a brand that felt bright, fresh, and versatile enough to complement weddings in every season. The resulting color palette balances vibrant, cheerful hues with deeper, grounding tones—mirroring Lydia’s ability to plan everything from whimsical garden weddings to elegant mountaintop affairs. Her logo design brings that same duality to life, blending a lively, modern font with a sophisticated cursive style that hints at the personal, artistic touch she brings to every celebration.

The website is where her personality truly shines. We incorporated custom hand-drawn illustrations, patterns, and subtle design details throughout the site to create an experience that feels as thoughtful and curated as the weddings she plans. From page to page, visitors are guided through her services, portfolio, and process with an aesthetic that reflects her signature balance of fun and finesse.

To further streamline her client experience, we built a custom rental service platform directly into the website—making it easy for couples to browse and reserve items from her curated rental collection while learning more about her planning packages. The seamless integration helps position Lydia as a one-stop resource for couples looking to simplify their planning process without sacrificing style.