We began by redefining their brand identity, moving away from the outdated visuals and into a refined, elegant look that aligned with the quality of their work. At the heart of the rebrand was the idea of creating your own outdoor oasis—a concept that inspired the new logo, typography, and a rich, modern color palette. Deep blue tones were chosen to evoke both sophistication and the calming essence of water, while clean lines and spacious design elements gave the brand a high-end, timeless feel.

The website design brought the brand fully to life. We focused on showcasing their custom craftsmanship through immersive visuals, a streamlined user experience, and storytelling that speaks directly to their ideal clientele. Every page was intentionally built to highlight their portfolio, process, and promise of quality, with an aesthetic that mirrors the serene elegance of their finished spaces.

The result? A brand and website that confidently reflects who Custom Pools of Atlanta is today—masters of their craft, passionate about design, and ready to attract a clientele that values luxury, expertise, and transformative outdoor living.