The name Fife & Drum is inspired by the traditional instruments used in colonial times for communication and coordination—a fitting symbol for an agency built on strategy, clarity, and impact. We wanted the brand to honor that inspiration while keeping the design sleek and relevant to today’s marketing landscape.

We developed a clean, modern logo that subtly incorporates the essence of a colonial drum through refined linework and balanced geometry. The mark feels strong and timeless—an emblem of communication and leadership without feeling overly literal.

The color palette of emerald and navy was carefully chosen to reflect professionalism, trust, and sophistication while maintaining a fresh, memorable presence. The pairing of deep navy tones with vibrant emerald accents strikes a perfect balance between heritage and modernity, mirroring Jaime’s blend of classic strategy and forward-thinking creativity.

To establish a strong online foundation, we created a one-page website that provides a polished overview of Jaime’s services, background, and select case studies. The design focuses on clarity and flow—guiding visitors seamlessly through the story of who Fife & Drum is, what they offer, and why their approach stands out.