We began by developing a full visual identity that beautifully balanced sophistication with playfulness. The logo suite features refined typography paired with a reimagined gift icon, inspired by the boutique’s original logo, giving a nostalgic nod to their roots while infusing new life and style. The color palette combines soft, classic tones with pops of cheerful color—creating a look that’s versatile, modern, and unmistakably inviting.

Once the brand identity was complete, we brought the boutique’s personality online through a custom Shopify store designed to showcase their curated collection of gifts. The eCommerce site mirrors the in-store experience—warm, welcoming, and easy to browse—complete with organized product categories, intuitive navigation, and storytelling that highlights the care behind each item.

As part of the visual rollout, we also created a hand-drawn illustration of their new storefront, complete with the custom signage we designed to bring the brand’s personality to life in their physical space. The illustration now serves as a signature brand element used across packaging, marketing, and social media—tying the in-person and online experiences together seamlessly.

We continue to collaborate with From Me To You, developing seasonal design updates, custom packaging, and gift wrap that keep the brand feeling fresh and festive year-round.