We began with a comprehensive brand audit, assessing everything from their existing logo and signage to product packaging and social media presence. The goal was to capture what customers already loved about Jim’s—its authenticity, Southern charm, and dedication to quality—and translate that into a unified, professional brand identity.

From there, we developed a complete Brand Guidelines Book, providing clear direction on logo usage, color palettes, typography, and visual tone. This toolkit ensures consistency across every touchpoint—whether it’s a sauce label, restaurant menu, or online promotion—allowing the brand to maintain its personality and recognition across platforms.

Next, we brought the refreshed identity to life with a custom Squarespace website designed to highlight Jim’s craft BBQ heritage. The site’s design blends rustic textures and bold, smoky tones with clean layouts and engaging visuals that showcase the food, the people, and the passion behind the brand. From online store integration to location info and catering inquiries, every detail was built with functionality and user experience in mind.