OVERLOOK 55 WEDDINGS
LUXURY MOUNTAIN WEDDING VENUE
services
BRANDING
CUSTOM WEB DESIGN
OVERVIEW
Overlook 55, a luxury mountain-view wedding venue in Young Harris, Georgia, first partnered with us to design their original brand identity when they opened their doors. A few years later, as their business grew and evolved, they returned ready for a refresh—one that felt more refined, romantic, and true to who they had become. Our goal was to honor their established identity while infusing new life, color, and personality into their brand and website.
We began by reimagining their brand identity, keeping the heart of their story intact while introducing a more modern, joyful energy. The new palette drew inspiration from spring florals and soft mountain light—fresh greens, warm blushes, and airy neutrals that perfectly complement the venue’s lush surroundings. Elegant typography and a mix of romantic script accents added timelessness, while playful details like the scalloped brand seal brought in a trendy, distinctive flair that makes the brand feel both elevated and approachable.
Next, we translated this refreshed identity into a custom website design that beautifully balances luxury with warmth. Every element—from the color transitions to the photography flow—was designed to create a visually engaging experience that invites couples to explore the property and envision their day. The website strategically guides visitors through the venue’s property highlights, package details, and planning process, making it easy to fall in love with the space and take the next step toward booking a tour.
The result? A cohesive and modern brand refresh that captures the spirit of Overlook 55—romantic, inviting, and full of personality.
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