Our first step was establishing a brand foundation—introducing a refined color palette of earthy tones: deep navy, dusty olive green, and soft off-white. These colors were chosen to reflect both the natural beauty of the North Georgia mountains and the grounded, poetic spirit of Reece’s work. We also selected a set of timeless, readable fonts to give the brand consistency while maintaining a classic, approachable feel. To bring an added layer of depth and charm, we created hand-drawn illustrations of key elements from the Reece Farm to weave throughout the website.

The redesigned website now serves as a digital home for the Society’s mission—educating, honoring, and preserving the life and legacy of Byron Herbert Reece. We created a dynamic timeline to share the story of his life and literary contributions, alongside curated sections where visitors can explore his poetry, learn about his impact on Appalachian culture, and plan visits to the Reece Heritage Farm.

The result is a website that feels both modern and rooted—easy to navigate, beautiful to experience, and reflective of the quiet power of Byron Herbert Reece’s work and the community dedicated to preserving it.