We began by crafting a refined and colorful brand identity that balanced elegance with approachability. The logo suite features soft, romantic typography with a subtle twist—each “V” includes a delicate heart detail, creating a hidden motif that feels both intentional and memorable. A few playful design elements tie the letterforms together, giving the brand its own distinctive rhythm and charm.

The color palette is elevated and modern—pairing sophisticated neutrals with pops of romantic, joyful tones that reflect Jennifer’s vibrant personality and the celebratory nature of her work. The goal was to design something timeless and professional while avoiding the overly minimal, “blended-in” look common among wedding planners.

For the custom website design, we carried this same energy into the digital experience. Built to be visually engaging and full of personality, the site incorporates wallpaper-inspired textures, soft patterns, and scalloped edges that add movement and warmth without overwhelming the content. The layout was designed to feel editorial yet approachable, allowing Jennifer’s portfolio to shine while guiding visitors seamlessly through her services, planning process, and past celebrations.

The result is a cohesive, elevated brand and website that perfectly capture what Vows & Visions stands for—romantic, stylish, and joyfully refined. The new identity feels timeless yet modern, playful yet poised—just like the unforgettable celebrations Jennifer creates.